Explain

A radio ad for the MasterCard PayPass card , tells us that the more we tap, the more chances we have of winning a prize.

Then they tell us that no purchase is necessary.

You use the card to pay for purchases. When you “tap”, that’s how you pay. According to the ad, that’s also how you enter the contest. Yet, no purchase is necessary.

But if you don’t purchase, you don’t tap, and then you don’t…am I missing something?

Friday June 20, 2008 | 11:00 AM in Media

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